Your own online dancewear store!

Let us take care of your school shop so you can get on with the dancing.

Tell me more
Dance school exclusive

An exciting new concept designed to make your life as a dance teacher easier.

Bespoke design

Select from a huge range of IDS products and add the items YOU want to sell.

Easy to use

Free, professional looking website you can create in minutes.

About us


Set up your own online shop in association with IDS. With one click you can add items to the range on your site, choosing the selling price you want your students to pay.

Save time

Straight forward to set up and easy to manage, let My Dancestore take care of all your dancewear orders.

No hassle

You no longer need to hold stock, collect payments or spend time placing bulk orders.

No set up fee

Reduced overheads for your dance studio and set commission levels to suit you.


Most Common Questions

Any registered dance school or club that has an account with IDS can open a My Dancestore site. Please visit to set up an account if you are not already registered with us.
No, it’s completely free of charge to set up your site. You make commission on every item you sell and we simply take a very small fee for processing orders.
You can choose from IDS' extensive product range. You have no stock holding issues so select uniform, shoes and more to add to your range.
Your My Dancestore site can be customised with your own dance school logo on the front page. See how your store will look on our demo store
Your students simply order online, pay us direct and the goods are shipped direct to them. Refunds and exchanges come through IDS.


Loved By Our Customers

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Say Hello

Sign up by emailing

We only use your information to set you up with an account so that you can set up your online shop.

If you would like more information about how we use your personal information, please see our Privacy Policy.

Alternatively, call our team today to find out more.

01626 477933

Privacy Policy

What is the purpose of a Privacy Policy?


We provide an online platform for dance schools and companies to set up and run their own online dancewear shops. The website allows students to purchase products from IDS via a website run by their own dance school and tailored to their needs.


If you order any products from your dance school’s website, you will be entering into a contract with us and we will process your order and send out your goods.


We want you to use our website and services safe in the knowledge that any personal information you give us is held in accordance with the law. We have written this Privacy Policy to tell you:


  • What personal information we collect about you when you use the Website
  • How we use your personal information
  • Who we may share your personal information with
  • Any transfer of personal information outside of the EEA
  • How long we keep your personal information
  • What we do to protect your personal information
  • What choices you have in relation to your personal information

This website is owned and operated by International Dance Suppliers Ltd (IDS). Our registered address is Harlequin House, Forde Court, Newton Abbot, Devon, TQ12 4BT.

We would welcome any comments or queries you may have about this website or how we deal with your personal information. You can contact us at

We last updated this Privacy Statement on April 23, 2018.

Personal Information we collect about you

What information we collect about you

We may collect the following information about you:

  • your name and address and name of your dance school
  • your contact details including email address and telephone number
  • the products you have ordered from us
  • what kind of products you are interested in
  • other information to allow us to provide the services you have requested
  • your bank account details
  • details of products or services we have provided to you in the past

We collect information about you in two different categories:

  • Identifiable information – this is information that allows us to identify you such as name and email address, telephone number etc
  • Anonymous information – we may collect information that does not personally identify you, but we can use this information to tailor our products and services more accurately.

Personal Information you give us

We may collect personal information about you when you:

  • Create an account
  • Place an order
  • Fill in an enquiry form
  • Contact us by email or post
  • Contact us by telephone
  • Contact us via online chat


Personal Information we collect automatically

When you visit our website or use our services, we may collect certain information automatically such as:

  • Your IP address (the name your computer used to identify itself to you)
  •  The number of times you visited our website
  •  The pages that you visit


If you want to know more about how we use cookies, you can find more information here.

Personal Information we collect from other sources

We work with a number of other organisations such as payment processing companies, credit reference agencies, internet search engines, marketing organisations and cookie providers who may provide us with information about you.

We may collect personal information from the following organisations:



Sage Pay


How we use your Personal Information

We may use your information in the following ways:

  • To process your order and send our your goods
  • to send you marketing materials (if you have agreed to this)
  • to contact you about a request you may have made
  • to process your payments
  • to process your commission payment
  • to fulfil any contracts you have entered into with us
  • to analyse and tailor the products that we offer to you with your needs and interests
  • to comply with any legal obligation (such as tax laws) or as otherwise required by law or regulation
  • to prevent and detect fraud
  • to tell you about changes to our services or website
  • to help us develop the website and make it better for all users
  • to get your feedback on our website and services
  • to administer our website (such as troubleshooting, data analysis, research)
  • to keep our website safe and secure


Our legal basis for using your information

The law only allows us to use your personal information in certain limited circumstances. We have listed these below and what information they allow us to process.

1.) Where we need to perform the contract we have entered into with you

We will need to use your information in order to comply with a contract that we have entered into with you:

  • to process your order
  •  to tell you about changes to our website or our services
  •  to help us (or our software developers) improve the website

2.) Where we have your consent

  • We will set up a customer account for you which you can use to purchase goods if you wish

3.) Where it is necessary for our legitimate interests

We may provide you with marketing information (via email) about our own products and services similar to those that you have purchased or enquired about (unless you tell us to stop).

4.) Where we need to comply with a legal obligation

Examples of how we may use your information to fulfil a legal obligation

Keeping records for tax purposes

Our Marketing

We may provide you with information about our products, services, special offers, and other news where we feel these may interest you but only where you have not told us to stop.

We may use your information for market research and analysis so that we can ensure that we tailor our offers to your likes and needs.

Depending on what contact information you have given to us, we may contact you by email or post.  We will only do this where you have consented to receiving such information from us.

You can opt out of such marketing at any time and If you wish to do so, please email us at

Sharing your Personal Information

Other third parties

We may share your information with certain other third parties including:

  • Our business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you
  • Our website providers who need to see your information in order to keep our website up and running
  • Analytics and search engine providers who analyse information about your use of our website and help us to tailor the product and offers that we offer to you and other users

We work with the following organisations:

  • Amazon AWS - Cloud data storage services (
  • Microsoft 365 –Email and Microsoft Applications (
  • Khaos Control 
  • PayPal
  • Stripe
  • Sage Pay
  • Google Analytics


Legal Requirements and Law Enforcement

We may also disclose your personal information to third parties:

  • If we sell our business in which case the personal information that we hold will be part of the transferred assets
  • If we are required by law, or in order to enforce or apply our terms of use. This includes exchanging information with other organisations for the purposes of fraud protection and credit risk reduction.


Third Party Privacy Policies

Our site may contain links to websites owned by other organisations.  If you follow a link to another website, these websites they will have their own privacy policy.  We suggest that you check the policies of any other websites before giving them your personal information as we cannot accept responsibility for any other website.

Where we store your Personal Information

Storage of Personal Information

We are committed to ensuring that our suppliers have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse. All personal information you provide to us is stored on our secure servers or on secure servers operated by a third party located in the EEA.

All third parties who provide services or software to us are required to sign a contract requiring them to have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse.

Retention of information

We only hold your personal information for as long as necessary for the purposes for which we collected your information.

We have a retention policy which lays down timescales for the retention of information. Customer retention periods can be found below:

Type of Documents

Description of Document

Retention Period

Marketing Database

Name and contact details of people expressing interest in our goods or services.

3 years from last order or interaction.

Order Database

Name and contact details of all customers including emails, addresses and payment information

7 years after last order.


If you chose to send us information via email, we cannot guarantee the security of this information until it is delivered to us.

Your rights

Access to information

You have the right to access information that we hold about you. If you wish to receive a copy of the information that we hold, please contact at [Data queries Email] or write to us at the address above

Changing or deleting your information

You can ask us at any time to change, amend or delete the information that we hold about you or ask us not to contact you with any further marketing information.  You can also ask us to restrict the information that we process about you.

You can request that we change, amend, delete your information or restrict our processing by emailing us at [Data queries Email].

Right to prevent Automated decision making

You have a right to ask us to stop any automated decision making. We do not intentionally carry out such activities, but if you do have any questions or concerns we would be happy to discuss them with you and you can contact us at [Data queries Email].

Transferring Personal Information

You have the right to request that your personal information is transferred by us to another organisation (this is called “data portability”). Please contact us at [Data queries Email] with the details of what you would like us to do and we will try our best to comply with your request. If may not be technically feasible, but we will work with you to try and find a solution.


If you make a request to us under this Privacy Policy and you are unhappy with the response, you can ask for the request to be reviewed under our internal complaints procedure. Our internal complaints procedure allows your request to be reviewed by Jan Chope who will do their best to try and resolve the issue.

If you have been through the internal complaints procedure and are still not happy with the result, then you have the right to complain to the Information Commissioner’s Office. They can be contacted as follows:


Telephone: 03031231113

Address:          Information Commissioners Office

                        Wycliffe House

                        Water Lane



                        SK9 5AF


Changes to our Privacy Policy

We review our Privacy Policy on a frequent basis to check that it accurately reflects how we deal with your information and may amend it if necessary. You should check this page regularly to see the most up to date information.

How to Contact us

We welcome questions, comments and requests regarding this Privacy Policy which can be sent to


Cookie Policy

Cookies are small data files which are placed on your computer or other device by this site and contain information that is transferred to your devices hard drive. This site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and allows us to improve our site.

By continuing to browse the site, you are agreeing to our use of cookies.

We use the following cookies:






 International Dance Supplies


A cookie to ensure that you get the correct MDS.




A cookie for Google Analytics which identifies each user’s amount of visits; the time of the first, previous and current visit.




A cookie for Google Analytics which only identifies the session (how long you stay on a site).

The different types of cookies we use. 

Essential cookies allow our users to use the basic functionality of our website, browsing our products, ordering and paying for items, checking your account information and viewing your order history.

Performance cookies allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website and improve the user experience.

Functionality cookies allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.

Targeting cookies we also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour can also be used to create relevant banners with product recommendations that we believe best relate to the items you viewed on our website.

We do not use advertising cookies. Any adverts or links on the IDS websites by external companies remain on set pages of the website and are not based on your preferences or how you navigate around the website.

Please note that third parties may also use cookies over which we have no control. For example external websites and social networks like Facebook may set their own (third party) cookies. You will need to contact those sites directly for their cookie policy.

What Can I do to Control Cookies 

If you don’t want to receive cookies, you can refuse the setting of all or some cookies by activating the setting on your browser. However, if you block all cookies you will lose functionality and will not be able to access all or parts of our site, for example; you will not be able to stay signed into our site to successfully shop.

In Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. In Firefox you can block all cookies by clicking “Tools”, “Options”, and un-checking “Accept cookies from sites” in the “Privacy” box.

The website provides lots of information on how you can manage cookies on a range of browsers.